Captioning "Make" vs. Buy Decisions

Financial Considerations

  Fixed Costs

    Assumptions

    Encoder Vendors

  Variable Costs:

    Labor

    Maintenance

    Stock

  Payback Period

  Cost/ROI Assumptions

No "Add-Ons"

Great Support

Sometimes it makes more sense to buy services rather than perform the task in-house.

Either way you need to analyze the market, assess the competition, and look forthe competitive advantages your enterprise has.

Here are a few thoughts on the nature of the industry and about managing captioners to get you started on your make vs. buy analysis.

The Caption Service Industry

The sources of captioning services fall into three tiers:

Independent Captioners -- They range from the very best captioners to the worst.

Independents typically have very low overhead, and the good ones are the most cost effective and skilled.  Expect a half hour video to cost $400 - $600. 

Here are links to a few seasoned captioners who use AutoCaption:

• Armour Captioning (651) 457-6845
• CaptioNation (919) 570-6210
• Dallas Prompter & Captions (214) 275-9000
• Pacific Caption Co. (480) 429-5070

Industrial Captioners -- These are highly-visible, large institutions catering to networks and syndicators.  Their rates seem closely guarded but appear to range from $600 to $1,200 for a half-hour video:

• National Captioning Institute
• VITAC
• WGBH/The Caption Center

Low Cost Caption Enterprises -- These supply the need for cheap lower quality captioning on one-time use, in-house corporate, and educational videos.  Some advertise rates as low as $210 for a half hour:

• Computer Prompting and Captioning Company

Considerations You May Not Have Thought Of

• Corporate culture -- Good captioners tend to be right-brained, fastidious, and print oriented.  Will a captioner fit into your corporate culture?
• Appropriateness of skills to the task -- In general it is not a good idea to make captioning a corollary duty for a video editor or real-time captioner.  In both cases you should check to see if their specialized skill set could be used more profitably.
• Career path -- Because AutoCaption II uses your rules to guide the operator, the operator can eventually become an entry-level position.  Entry level positions, however, have notoriously high turnovers.  One solution is to consider the employee's career path.
• Supervision -- Do you have someone able to supervise the captioner?  Remember, a captioner needs to contact the client about terms of art, proper names, and to define the target caption audience.
• Captioning environment -- Captioning is sedentary, involves repetitive motions, depends on good hearing and requires considerable concentration.  Captioning in noisy or overly cool areas is not a good idea.

Important Legal Notice:  Information herein is based on generalizations, estimates, and educated guesses.  Your actual experience may vary, so it is important to perform and rely on your own management analysis.